The Situation

PowerCore® air filters have proven their worth in some of the toughest environments on the planet.

With billions of miles and hours logged on highways, farms, mines, race vehicles and construction sites, PowerCore filters have earned the trust of:

  • Truck drivers
  • Construction crews
  • Farmers
  • Equipment owners and operators worldwide

Their innovative "big performance in a small footprint" design has helped leading OEMs and fleet owners protect their engines, extend service intervals, reduce downtime, and save money.

The Challenge

When it comes to air filters, not all options are created equal. Choosing a non-genuine filter may seem like a way to cut costs, but it can actually:

  • Increase initial air restriction by 27 - 49%.
  • Hurt fuel economy, adding approximately $100 USD cost per truck, per year.
  • Lead to more frequent filter changes and higher maintenance expenses.

For large fleets, the financial impact is significant — a fleet of 600 trucks could lose over $100,000 USD annually just from using lower-quality air filters.

The real question is: Would you trust an imitator to protect your engine's performance and your business’s bottom line?

The Solution

Genuine Donaldson® PowerCore® filters deliver superior performance where it counts:

  • Lower Initial Restriction: With up to 49% lower initial restriction, engines breathe easier, which can improve available power and fuel economy.

*Per ISO 5011 @ OEM rated airflow." *Per ISO 5011 @ OEM rated airflow."

  • Better Dust-Loading: PowerCore filters hold 13–26% more contaminants, extending service intervals and reducing downtime when serviced by restriction.

  • Proven Reliability: Over 40 million PowerCore filters are already in service across a wide range of industries and applications.

Each filter is engineered to maintain optimal airflow and engine protection even in the harshest conditions, ensuring that every job gets done without costly interruptions.

Straight-through air flow offers proven protection. Straight-through air flow offers proven protection.

The Result

Choosing genuine Donaldson PowerCore filters could provide you with:

  • Better fuel economy and lower annual operating costs.

  • Longer filter life and less frequent maintenance.

  • Superior engine protection — backed by decades of proven performance and innovation.

At the end of the day, trusting Donaldson means trusting an innovator, not an imitator — keeping your fleet, equipment, and business running stronger, longer.