Donaldson Brand Resources
During our 100+ years in the filtration business, Donaldson Company has built an enduring reputation across a wide range of industries. Our brand and identity are highly valued assets, indispensable for clearly identifying Donaldson Company and our distribution partners. Those who use Donaldson logos and trademarks are also charged with helping us preserve and grow equity in the Donaldson Brand.
If you use our logo, you must follow Donaldson brand guidelines and use the packaged logo files linked below to ensure correct and consistent use across all materials.
Brand Guidelines
Donaldson Brand Guidelines define how our brand looks, sounds, and feels. They outline the rules for logos, colors, typography, and voice to ensure a consistent, recognizable identity across all materials.
Preferred Donaldson Logos
Preferred Donaldson Logos are the approved, ready-to-use brand marks for everyday use. They provide the correct formats, and configurations to ensure consistent, high-quality representation across all materials.
All Donaldson Logos
All Donaldson Logos is a complete library of every approved Donaldson logo variation. It includes legacy marks, alternate formats, and specialized versions to support consistent usage across all applications.
For more than 100 years, Donaldson has been solving customers' complex filtration needs. We serve customers in aerospace, agriculture, alternative power, bioprocessing, construction, food and beverage, manufacturing, power generation, and transportation. You cannot always see our products and technologies, but they are at work in hundreds of ways, from bulldozers to hearing aids, and from R&D laboratories to grain processing facilities.
